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Tips to Trigger Viral Marketing for Your Site

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Many people may find it to be a crude comparison, but viral marketing and a computer virus work in a very similar fashion, although the purpose and concept of both these terms is completely different. The term ‘viral marketing’ stems from the fact that when you promote your website by talking about it in social media and other networking sites, you are actually spreading a word of mouth about your website, which spreads very fast on the web, just like a virus would, and hence the name ‘viral marketing’ was coined. So viral marketing involves nothing but marketing your website on the web, so that a large number of people from across the globe get to know about it.

Remember, viral marketing occurs only when people talk about your website and spread the message across. However, unless your website is worth talking about, no one would want to waste his time talking about it or think of promoting it. Therefore, your website must have exceptional content to offer, which is both interesting and at the same time, informative and unique from the boring content that is available in the other regular sites. Unless your site is appealing and impressive, you cannot expect viral marketing to work for your site. For instance, if your website has great suppliers and products coming from sites like Salehoo, you can consider providing rich topical content about those suppliers and products in your website, which the viewers may find to be highly compelling and therefore, they feel the urge to talk about your website.

So, what triggers viral marketing to take place? Here are a few valuable answers –

  1. Well-written content: Content is certainly the most important factor in viral marketing. Most people visit various websites for some or the other kind of information and therefore, your site content must be very informative and original in nature. The content should be thoroughly proofread to avoid poor sentence structures or grammatical and spelling errors in the written content. You must avoid beating around the bushes, or providing redundant or duplicate content. Copied content would not only get you to lower ranks in the search list, but it would also leave a bad impression over your visitors, and spread negative viral marketing about your site, which is highly undesirable.
  1. Features and functionalities: If your website has some attractive features and functionalities to offer, then you may automatically expect viral marketing for your site. Therefore, as a webmaster, you can consider including a few very useful features and functionalities in your site, as they can effectively trigger viral marketing for you.
  1. User-friendly layout: Consider a situation where the visitor it difficult or extremely time taking to navigate from one web page to the other, He would immediately hit the back button on the server and navigate away from your page with a sour taste about your website. On the other hand, if you have an easy to use website, which does not require the visitors to fill out exhaustive forms (just to have a look through your website), then you could find more and more people visiting your site and coming back to it regularly for more updates about your business. Therefore, while designing your site layout, remember that users must find it easy to navigate across your site content and also through the different webpages of your website. This will definitely trigger viral marketing for your site.
  1. Attractive product and suppliers: If you are into sales, you must have good products in your website, coming from good suppliers. Good quality, attractive products at reasonable rates, would definitely get more and more people interested. If you have relatively low knowledge about such rewarding products and suppliers, then you may consider using sites such as Worldwide Brands, which is a fantastic place to locate trustworthy suppliers who offer popular products of good quality at reasonable rates. All you need to do is choose your suppliers and products very carefully.
  1. Offers and schemes: If your website has some great discounts and schemes on offer, you are bound to get loads of viral marketing. However, your suppliers need to support you for this. Good suppliers normally come up with many such schemes and offers. Therefore, it again boils down to having good suppliers. Doba is a very good site where you can find good brands, which offer great discounts and schemes from time to time.

 

Once triggered, viral marketing can do wonders for your website and the best thing about viral marketing is that you reap long term marketing benefits without making any direct efforts in that direction.


Early on in my online marketing career I was taught by SEO experts like Dave Kelly that off-page optimization has a far greater impact than on-page optimization and this shift in thinking has had a huge impact on my income.

Obtaining quality back-links has been the lifeblood of my business, however it has always been a time consuming and tedious process.

Dave’s new system not only simplifies the process but it also does a far better job at a fraction of the cost. For years I’ve been paying in excess of $1,500/month for quality back links, so I know this works. And now with LinkVana, I’ll be able to put every bit of that money back in my pocket!

Joe Barrett

I am loving Linkvana. I've been working some of my older sites with adding links in the system and I'm ALREADY seeing results. In fact, I've went from page 2 to position 6 on page 1 for one very nice keyword in an affiliate niche. And that was with only 8 posts. I see a LOT of potential.

Terry Edwards

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